In October, 2005, the sale of fresh milk will be banned. A few days ago, the National Standardization Administration Committee of the General Administration of quality supervision, inspection and Quarantine of the people's Republic of China issued the general rules for the labeling of prepackaged food and the general rules for the labeling of prepackaged food for special meals, which stipulated that it would be officially implemented on October 1, 2005. According to the relevant provisions of the general principles, any milk products sold in the market shall not be labeled as fresh milk
under the background of the increasingly fierce war between fresh milk and normal temperature milk, once the general rules is implemented, it will undoubtedly bring a fatal blow to pasteurized milk enterprises everywhere. In this regard, Chongqing dairy enterprises were in an uproar: how to call and develop Chongqing's fresh milk in the future
fresh milk refers to raw milk
it is understood that the general rules for the labeling of prepackaged food stipulates that "special names reflecting the true attributes of food should be clearly marked on the eye-catching position of food labels", "when one or more names of a food have been specified in national standards or industrial standards, one or the equivalent name should be selected"
at the same time, the National Technical Committee for standardization of the food industry, the compilation unit of the general principles for the labeling of prepackaged food, also compiled the guide for the implementation of national standards for food labeling, and was accused that test4.0 is an IC specially used for automatic control, which was designated as a unified publicity and implementation textbook for national standards of the National Standardization Administration of China. It is clearly pointed out that the standard term of fresh milk should be "raw milk", which is called "raw milk" in international standards. The guide also cites Part 101 of the federal regulations of the United States of America on food labels to prove that this provision is an international practice. It believes that the word "fresh" is used on food labels or labels, which means that the food is in a "raw" state and has not been frozen or heat treated in any form or other preservative treatment in any form. In other words, only the milk just squeezed from cows can be called fresh milk. Pasteurized milk, which is traditionally called fresh milk, can no longer be called fresh milk because it has been heated and disinfected below 80 ℃
Chongqing fresh milk industry insiders said on October 2 that after the official implementation of the general principles for the labelling of prepackaged food on October 1, 2005, it would be illegal to label pasteurized milk with the words "fresh milk" on its packaging. This makes the enterprises that produce pasteurized milk feel very confused. They all expressed "incomprehensibility" to the statement that fresh milk specifically refers to raw milk
the development of fresh milk enterprises is subject to
the small word "fresh" has caused an uproar among many dairy enterprises, which is related to the market competition between the two camps of high-temperature sterilized milk and pasteurized milk. The head of the marketing department of Tianyou dairy, which accounts for more than half of Chongqing's fresh milk production, showed an unexpected "calm" about this policy related to its own development. He said it was inconvenient to comment at present. However, the person in charge of another fresh milk enterprise in the city said that he did not understand this policy very much. "If the general rules were implemented in 2005, all dairy products should not be labeled with fresh milk, which means that there will be no distinction between fresh milk and normal temperature milk in the market, and consumers' consumption will be more blindly followed, which is extremely detrimental to the development of local fresh milk enterprises."
an unnamed supervisor of Tianyou dairy said that now citizens have become accustomed to drinking milk on the basis of random inspection focusing on books, audio-visual and electronic publications. Once there is no "fresh milk", dairy products will be re selected in the short term, which will affect the sales of enterprises. Therefore, enterprises should make new products penetrate the market in advance and dilute the fresh milk they have launched. People from Chongqing Dairy Association also made it clear that the definition of fresh milk in disguise, in the short term, will contribute to the development of reduced milk and cause a heavy blow to local fresh milk enterprises; In the long run, it will mislead consumers and eventually hurt the whole Chinese dairy industry
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